James Chae
Author
In their own words
From a designer’s point-of-view, I find the increase in character IP and craft intriguing.
The socioeconomic context that these developers respond to tells a different type of gentrification.
[These properties] carve out brands and spatial design visions that respond to independence, flexibility and community.
What I see is a combination of all the design strategies of a branding agency, a boutique shop and media outlet at work.
Articles & interviews5
- Meet Party Cannon, the candy-coloured group turning death metal branding on its head
Seoul correspondent James Chae examines the proliferation of viral pop-ups, select shops and collectible keyring trinkets in Seongsu-dong. The article connects this consumption pattern to South Korea’s "feel-conomy," economic uncertainty among young people, and the value independent retailers place on distinctive taste, curation and creator stories.
- The unique design strategies shaping solo living in Seoul
The article explores how Seoul’s growing number of single-occupant households has inspired new design and branding strategies among property developers like Episode, Local Stitch, and Mangrove. These companies are redefining urban living through amenity-rich, community-oriented spaces that balance independence and connection. Author James Chae contextualizes these developments within Korea’s unique rental system and shifting generational values.
- "Small Korean Studios Navigate Independence Amid Chaebol Dominance"