James Allen

Founder · Other · Creative Director

3 articles · Jul 2024 — Mar 2026

Studios:BIRCHArt PracticeBirch

Quotes

  • “Rosewood were clear that the heritage shouldn’t become a constraint or something we over-played.”
  • “We’re not shackled by convention or the old guard’s way of doing things.”

Articles & interviews

  • BIRCH treats hotel marketing like a fashion editorial for Rosewood

    The Brand Identity · Mar 3, 2026

    BIRCH created a fashion-editorial-inspired social media campaign for The Chancery Rosewood, a new Rosewood property in London. The studio developed a storytelling framework called 'tease, hype, push, pull' to structure content around the hotel's launch, emphasizing cultural relevance and aspirational narratives over traditional luxury tropes. The campaign positions the hotel as a social and cultural hub rather than a purely exclusive destination.

    BIRCHThe Chancery RosewoodRosewood Hotels & Resortsadvertising
  • Eilish Briscoe Turns Aphasia Into Innovative Visual Art

    Creative Boom · Aug 14, 2025

    Creative Boom profiles designer and artist Eilish Briscoe, whose stroke and resulting aphasia inspired a new body of typographic and installation art. Her exhibition 'I Don't Have The Words' at Art Practice in East London explores communication, recovery, and the boundaries of language through her typeface 'Maybe'. The article highlights her transformation of rehabilitation exercises into a profound artistic statement about human expression.

    Art Practiceart_culture
  • “We’re not shackled by convention.” Birch on building a creative practice on their own terms

    The Brand Identity · Jul 15, 2024 · Interview

    The Brand Identity interviews Birch, a London-based creative agency founded by James Allen, about their evolution, philosophy, and approach to luxury branding. Allen and partner Aleks Cvetkovic discuss their deconstructed agency model, long-term client relationships, and the value of print in a digital age. The conversation highlights Birch’s work for clients like MR PORTER, Knight Frank, Thom Sweeney, and SIRO Hotels.

    BirchTommy HilfigerMR PORTERKnight Frankbranding|editorial|advertising