About
Ilenia Notarangelo is a founder of illo.
SourceFounded
In their own words
While the logo is often the first thing that comes to mind when thinking about a brand, we believe that illustration, motion design, and, more broadly, all visual imagery truly convey the brand’s personality to its users.
They focus more on the mood they evoke rather than being literal or figurative representations.
The reason the Storytel logo is orange ties back to the idea of a campfire, a place where people have gathered for centuries to share stories.
Articles & interviews1
- Illo's Abstract Designs Elevate Storytel's Visual Identity
Italian studio illo has evolved Storytel’s visual identity with a new abstract illustration and motion system. The project introduces expressive black shapes on colourful backgrounds inspired by campfire imagery and soundwaves, expanding the audiobook platform’s visual storytelling. The work combines analogue paper-cutting techniques with digital motion design to create a versatile, symbolic identity system.