Hector Muelas
Chief Brand Officer
Articles & interviews3
- New Brand Identity for Rimowa by Commission
BP&O’s feature on Rimowa’s rebrand by Commission explores how the studio created a timeless and cohesive identity for the luxury luggage brand. The project includes a new monogram, wordmark by Bureau Borsche, and illustrations by Yu Nagaba, combining craftsmanship, modernity, and emotional storytelling. The identity extends across packaging, retail, and printed materials, emphasizing material quality and subtle luxury.
- New Graphic Identity for Rimowa by Commission
BP&O reviews Commission’s rebrand for luxury luggage maker Rimowa, created in collaboration with Bureau Borsche. The new identity introduces a monogram, refined typography, and tactile materials that reflect Rimowa’s legacy of craftsmanship and modern utility. The project celebrates the brand’s 120th anniversary with a cohesive visual and material language across packaging and retail touchpoints.
- Commission redesigns DKNY visual identity
COMMISSION redesigned the visual identity for New York fashion house DKNY under the vision of creative directors Maxwell Osborne and Dao-Yi Chow and chief image officer Hector Muelas. The system uses a road-like continuous-ribbon logo motif, Franklin Gothic typography, and a monochromatic foundation applied across printed and retail collateral.