Harriet Yakub
Illustrator, Photographer
In their own words
I like to observe people and myself, and take notice of things that I find amusing or insightful.
I'd love for people to be inspired to slow down and take notice of themselves.
I didn’t want to bring too much with me, but wanted to ground myself in physical work as I’d been yearning for it for a long time.
Sometimes when I look at a blank page I feel like I have too much opportunity and then do nothing.
It just took practice and learning to trust myself again.
Looking back at what I chose to draw, it felt like my personal collection of moments, things I picked out of millions I saw and thousands of pictures I took.
Articles & interviews
- Harriet Yakub finds the funny in the everyday, and turns it into cartoon-like illustrations
Creative Boom profiles Irish-Ukrainian illustrator Harriet Yakub, whose work transforms everyday observations into humorous, cartoon-like illustrations. The article explores her process, from word associations to hand-drawn etching, and highlights her clients, awards, and evolving projects such as her self-published series Makewatch. Yakub’s practice is rooted in finding meaning and humor in ordinary moments.
- Can a Tiny Tourist mindset rethink big travel? A new report from Insights
It's Nice That Insights has released 'The Tiny Tourist Report', a free research-driven publication proposing a more mindful approach to travel and travel marketing. The report explores how creative teams can adopt a 'Tiny Tourist' mindset, featuring contributions from Trippin, Lonely Planet, and a range of photographers and artists. It aims to inspire more thoughtful, authentic representations of travel experiences.
- Review of the Year 2025: Top 25 Illustration