Client Director · Project Manager
Rabbit Hole was created because of the Enko project.
The combination of Sometimes Times elegant letters and the curls and swirls of Rabbit Hole gives a bit of a baroque feeling.
Cart à Parfum had the best qualities for tactile finishing with debossing.
The stripped-back white packaging is to give more focus on the products that are inside.
The interview with Copenhagen-based studio Hugmun explores how its three-person team thrives through agility, collaboration, and emotional design. Co-founders Tomasz Pawluk and Maria Milenko, alongside Client Director Harriet Elsom, discuss their new website refresh, their evolving creative process, and their focus on conscious, sustainable brands. The team reflects on key projects such as Oio Lab, Botnia, Murrē, and The Farm Society, emphasizing trust, craftsmanship, and small-team flexibility.
Copenhagen-based studio Hugmun created a calligraphic, textured brand identity for EnKo Beauty, a cosmetics brand founded by makeup artist Caylin McDonie. The design features custom typography, tactile packaging, and a monochromatic palette that reflects McDonie’s avant-garde artistry. Collaborating with MARCELI printery, Hugmun used Fedrigoni paper and letterpress techniques to achieve a refined, sensory experience.