Garrett Corcoran
Design Director, Designer
In their own words
The square had an undeniable quality in its ability to capture Wright through a simple and recognisable shape.
Our goal was to reinforce the community Wright has created through his work, but by removing one we’re highlighting the significance each has individually.
We needed something that could be identifiable as the brand, but could also work alongside other content or apps without being distracting.
In line with the overall approach, the green is meant to be a supportive colour for what it sits next to.
It honestly seems obvious to me now that this is what I ended up getting into.
I’ve learned so much from watching and listening to other coworkers.
Side projects or other hobbies have done so much to shape my view on design.
When we talked about the initial direction with them early on, they came back with a deep library of spot-on references.
were confident they’d design a typeface that would follow our concept first and foremost.
We’d found a lot of typefaces from the 19th-century era and style in early machine manuals and catalogues.
Articles & interviews5
- Order turns Frank Lloyd Wright’s red square into a symbol of community
Order rebranded The Frank Lloyd Wright Building Conservancy, transforming Wright’s iconic red square into a symbol of community and preservation. The new identity uses multiple squares to represent Wright’s network of buildings and stewards, with one missing square symbolising the loss of any single structure. The system integrates geometric illustrations, a custom typographic approach using Reply by Optimo, and a nuanced color palette inspired by Wright’s architecture.
- Order and Herman Miller Revitalize Legacy Design with Frontify
The article details how design studio Order collaborated with Herman Miller to refresh the brand’s identity after 25 years, using Frontify as a brand management platform. Through archival research and careful restraint, the team modernized the system while preserving the iconic Irving Harper ‘M’ symbol, introducing the Söhne typeface and an expanded color palette. The result is a refreshed yet familiar identity that honors Herman Miller’s design legacy and supports its global retail expansion.