Gabriella Brown
Designer
In their own words
It feels like we’re peeling away from chromey futuristic graphics while still holding onto their structural logic.
Shapes wrap and flow across the skin in a way that makes each piece feel like it was always meant to be there.
Nicholas grounds his pieces with earthy tones of ashy blues, browns, black and grey.
Naarm’s creative rat race is undeniably tied to its never-ending pursuit of individuality and an entrepreneurial spirit.
PAM revolutionised streetwear with unmatched authenticity.
In the dance music community, encountering someone wearing Butter Sessions merch is like recognising a fellow member of a music cult.
Articles & interviews3
- Abstracted organica: The design trend taking root in Naarm, and the designers doing it best
The article explores 'abstracted organica', a design trend emerging in Naarm (Melbourne) that merges futuristic digital aesthetics with organic, natural forms. Writer Gabriella Brown highlights local creatives like tattoo artist Adam Price, digital artist Nicholas Marriott, and designer Felix Sandvoß, whose works embody this tactile yet technological visual language. The piece situates the trend within a broader cultural shift toward warmth, imperfection, and connection to nature.
- Femme Creatives Transform Naarm's Dance Music Scene
The article spotlights three femme-led music labels in Naarm—Animalia, Cirrus, and Night Shop—celebrating their influence on the city’s dance scene both sonically and visually. It highlights the founders’ creative direction, the designers behind their artwork, and the inclusive, experimental spirit driving these collectives. The piece underscores how these labels are reshaping Naarm’s club culture through design and community-building.