Federico Sanchez
Designer
In their own words
Moments of enjoyment, relaxation and pause.
The colour palette was designated by the colour of each product.
The idea was to use them more saturated so that the visual system would be perceived as more fun, happy and friendly.
The idea of the logo is to reflect and transmit through its morphology and subtlety, sensations of pleasure, sympathy and charisma.
These attributes are perceived by their soft forms and counterforms.
For me, it is always a challenge to work both in English and in any other language since I am Argentine, but in this case, the challenge was to use Japanese.
We chose them as the display fonts because we were looking for something bold and contemporary, but also something classic and not too complex.
We found inspiration for the colour palette in some satellite views we had of Iceland landscapes.
We believe that objects are part of our visual language. They’re like narrators of a story.
Articles & interviews3
- Buy prints from artists in the second It’s Nice That x DROOL collection
It’s Nice That and DROOL have launched their second collaborative print collection, following the success of their 2025 edition. The open call attracted over 1,000 submissions, resulting in eight selected artists whose works are now available as fine art prints on DROOL’s online store. The project highlights emerging global talent and celebrates creativity across illustration and graphic design.
- Federico Sanchez creates identity for CORE cold-brewed tea
Barcelona-based designer Federico Sanchez created a bilingual identity for CORE, a Japanese-inspired brand of organic cold-brewed tea. The system combines a soft, cloud-like custom wordmark with PP Fraktion Mono Sans and a saturated flavour-coded palette of orange, green and pink.
- Federico Sanchez’s ambient identity for Interval captures the object company’s poetic purpose
Barcelona-based designer Federico Sanchez created a poetic and ambient brand identity for Interval, a multidisciplinary homeware company. The identity combines Pangram Pangram typefaces Right Grotesk and Fragment with a bespoke wordmark and a nature-inspired color palette. The project reflects Interval’s ethos of connecting objects, experience, and storytelling through design.