Photographer
Dennis Studio rebranded Barcelona’s historic Hotel Regina, balancing its century-old heritage with a modern sensibility. The identity draws from archival logos and architectural details, featuring custom typography, a refreshed wordmark, and a sub-brand for the hotel’s bar, Gina’s. The result celebrates timeless elegance while appealing to a new generation of guests.
BP&O features Hey’s graphic identity and campaign for Dissabtes MACBA, a collaboration between MACBA and UNIQLO offering free Saturday evening access to the museum. The design uses simple geometric forms, red and black color contrast, and repetition to symbolize the merging of the two brands and their shared values of accessibility and cultural engagement.
BP&O features Hey’s new brand identity for Spanish lighting company Lumik. The project uses a custom condensed sans-serif typeface, cheerful colours, and tactile materials like dyed uncoated boards to reflect Lumik’s made-on-demand, trendsetting approach. The design balances industrial functionality with warmth and individuality.
BP&O features Hey’s new visual identity for Kosmopolis, a biennial literature festival in Barcelona. The identity centers on a custom typeface that blends digital, handwritten, and painted qualities, supported by playful illustrations and solid color panels. The design balances modernity and heritage, aligning with the festival’s theme of literary evolution.