Designer
We took the S from the local chip shop sign, the N from the newsagents and the L from the pub on the corner to create a truly unique and iconic mark.
We chose to add the ‘UK’ to the end of the wordmark in a superscript style, shifting the characters above the baseline, giving the logo visual hierarchy and almost signifying the UK as a stamp of approval or sign-off.
We wanted to create a platform where these ideas could be documented and shared.
Stink Studios created the brand identity for Saturday Night Live UK, drawing inspiration from London’s street signage and typography. Led by Rick Dodds and Emma Judd, the project reimagines the iconic SNL logo using letters photographed from real London signs, paired with the typeface Serial B Neue. The identity extends across motion titles, social media, and merchandise, celebrating British culture through authentic visual language.
The Brand Identity interviews designers Emma Judd, Alice Sherwin, and Harry Bennett about their self-published book 'Shape of Words,' a compact anthology of creative writing and visual work from 30 contributors. Edited by Open Practice, the project explores diverse perspectives in contemporary design through essays, illustrations, and experimental typography. The book’s design reflects its collaborative process, featuring fluoro covers, uncoated paper, and typefaces Editorial New and Oracle.