Ellie Norman
CMO
In their own words
Formula E is growing rapidly across every dimension of our business – from our on-track sporting product and manufacturer involvement to our global audience and commercial partnerships. Our previous identity was created for an earlier stage of our journey. This modern, expressive brand system matches the scale of our current ambition and gives us a powerful platform to lead the next generation of motorsport.
Craft the stories that shape the future of Formula E and deliver on our mission to become the defining motorsport for youth culture.
Articles & interviews2
- Mox refreshes Formula E identity for Gen4 era
Mox has refreshed Formula E's identity for the forthcoming Gen4 era of the electric motorsport championship. The system combines a forward-leaning 30-degree icon, bespoke velocity-based typography developed with All Purpose Studio, and an energetic palette led by Surge Purple. It will roll out across championship touchpoints ahead of the 2026/27 season.
- Booms & Shakes: The big creative industry moves you need to know this November
Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.