Ellie Daghlian
Senior Creative, Creative Director
In their own words
Beauty branding often relies on mystique, but The Ordinary has never been about that.
Beauty branding often relies on mystique, but The Ordinary has never been about that.
Articles & interviews4
- NIOD and Uncommon Creative Studio turn city pollution into a skincare horror story
NIOD partnered with Uncommon Creative Studio to launch 'The New York Facial', a social film that turns city pollution into a metaphorical skincare treatment. The campaign promotes NIOD's new SDEM3 mist by dramatizing urban toxins as active ingredients in a horror-style beauty routine. Rolling out globally, it uses shock and discomfort to raise awareness of pollution’s effects on skin health.
- The Ordinary & Uncommon Release Free Archive Exposing Beauty Myths
The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive designed to make scientific skincare research accessible to the public. The minimalist, journalistic website challenges beauty industry secrecy by presenting verified information in a transparent, functional format. The project reinforces The Ordinary’s ethos of honesty and accessibility while sparking broader conversations about transparency in beauty branding.
- The Ordinary Launches Archive Exposing Beauty Myths