Ellie Daghlian

Quotes

• “Beauty branding often relies on mystique, but The Ordinary has never been about that.”

• “Beauty branding often relies on mystique, but The Ordinary has never been about that.”

Articles & interviews

• NIOD and Uncommon Creative Studio turn city pollution into a skincare horror story

  Creative Boom · Feb 26, 2026

  NIOD partnered with Uncommon Creative Studio to launch 'The New York Facial', a social film that turns city pollution into a metaphorical skincare treatment. The campaign promotes NIOD's new SDEM3 mist by dramatizing urban toxins as active ingredients in a horror-style beauty routine. Rolling out globally, it uses shock and discomfort to raise awareness of pollution’s effects on skin health.

  Uncommon Creative StudioNIODDECIEMadvertising
• The Ordinary & Uncommon Release Free Archive Exposing Beauty Myths

  Creative Boom · Feb 12, 2025

  The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive designed to make scientific skincare research accessible to the public. The minimalist, journalistic website challenges beauty industry secrecy by presenting verified information in a transparent, functional format. The project reinforces The Ordinary’s ethos of honesty and accessibility while sparking broader conversations about transparency in beauty branding.

  Uncommon Creative StudioThe Ordinarydigital
• The Ordinary Launches Archive Exposing Beauty Myths

  Creative Boom · Feb 12, 2025

  The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive and campaign promoting transparency in the beauty industry. The project translates complex scientific research into accessible content, challenging the secrecy and mystique typical of beauty branding. The minimalist, journalistic website design reinforces The Ordinary’s ethos of honesty and function over aesthetics.

  Uncommon Creative StudioThe Ordinarydigital
• The Ordinary's Campaign Exposes Beauty Industry Myths

  It's Nice That · Feb 11, 2025

  Uncommon has created a new campaign for skincare brand The Ordinary titled 'The Truth Should Be Ordinary', aiming to combat misinformation in the beauty industry. The campaign uses stark, minimal visuals and a confident tone to promote scientific transparency and accessibility. It reflects The Ordinary’s ethos of honesty and simplicity while standing out from the noise of typical beauty advertising.

  UncommonThe Ordinaryadvertising