Elisa Czerwenka
Senior Creative, Creative Director
In their own words
We wanted it to feel like a place where truth is laid bare. No secrets, just simple, honest design.
We wanted it to feel like a place where truth is laid bare. No secrets, just simple, honest design.
Articles & interviews4
- NIOD and Uncommon Creative Studio turn city pollution into a skincare horror story
NIOD partnered with Uncommon Creative Studio to launch 'The New York Facial', a social film that turns city pollution into a metaphorical skincare treatment. The campaign promotes NIOD's new SDEM3 mist by dramatizing urban toxins as active ingredients in a horror-style beauty routine. Rolling out globally, it uses shock and discomfort to raise awareness of pollution’s effects on skin health.
- The Ordinary & Uncommon Release Free Archive Exposing Beauty Myths
The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive designed to make scientific skincare research accessible to the public. The minimalist, journalistic website challenges beauty industry secrecy by presenting verified information in a transparent, functional format. The project reinforces The Ordinary’s ethos of honesty and accessibility while sparking broader conversations about transparency in beauty branding.
- The Ordinary Launches Archive Exposing Beauty Myths