Senior Creative · Creative Director
We wanted it to feel like a place where truth is laid bare. No secrets, just simple, honest design.
We wanted it to feel like a place where truth is laid bare. No secrets, just simple, honest design.
NIOD partnered with Uncommon Creative Studio to launch 'The New York Facial', a social film that turns city pollution into a metaphorical skincare treatment. The campaign promotes NIOD's new SDEM3 mist by dramatizing urban toxins as active ingredients in a horror-style beauty routine. Rolling out globally, it uses shock and discomfort to raise awareness of pollution’s effects on skin health.
The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive designed to make scientific skincare research accessible to the public. The minimalist, journalistic website challenges beauty industry secrecy by presenting verified information in a transparent, functional format. The project reinforces The Ordinary’s ethos of honesty and accessibility while sparking broader conversations about transparency in beauty branding.
The Ordinary partnered with Uncommon Creative Studio to launch 'The Truth Should Be Ordinary', a digital archive and campaign promoting transparency in the beauty industry. The project translates complex scientific research into accessible content, challenging the secrecy and mystique typical of beauty branding. The minimalist, journalistic website design reinforces The Ordinary’s ethos of honesty and function over aesthetics.
Uncommon has created a new campaign for skincare brand The Ordinary titled 'The Truth Should Be Ordinary', aiming to combat misinformation in the beauty industry. The campaign uses stark, minimal visuals and a confident tone to promote scientific transparency and accessibility. It reflects The Ordinary’s ethos of honesty and simplicity while standing out from the noise of typical beauty advertising.