Co-Founder · Art Director · Designer
From the start, we wanted to infuse the brand with a sense of conviviality, generosity, and the joy of gathering around a big table with family and friends.
We hope it embodies the experience of stepping into a market stand, where the owner is warm, cheerful, and inviting.
Odds Studio rebranded Paris-based design duo Alice Gras and Anaïs Seguin’s practice into Delajoie Editions, crafting a visual identity that balances French heritage with modern sensibility. The rebrand includes a new name, monogram, typographic system, and packaging inspired by mid-century French design. The result reflects maturity and continuity, aligning the brand’s visual language with its founders’ evolving creative philosophy.
Odds Studio has rebranded Lolo Jamon, a family-run Spanish Iberic ham brand, with a warm, retro-inspired identity that bridges tradition and modern appeal. Drawing from Spanish design heritage and Salamanca’s landscapes, the studio created a vibrant, playful system spanning packaging, logo, and digital touchpoints. The project celebrates conviviality and craftsmanship while refreshing the brand for a broader audience.