Designer
Vitsœ has launched a print campaign composed entirely of real customer emails, highlighting authentic experiences with its shelving systems. Designed by in-house graphic designer Priyesh Desai, the campaign places unedited customer stories in contextually relevant publications worldwide. The approach reinforces Vitsœ’s values of longevity, human connection, and restraint in an increasingly automated world.
Creative Boom features Tom May’s new book, *The 50 Greatest Designers: The People Who Have Created Our Environment*, which explores 150 years of design history across disciplines and continents. The book aims to highlight overlooked figures, especially women and non-Western designers, and make design history accessible to a broad audience. Published by Arcturus Publishing, it combines engaging storytelling with rich visuals to inspire designers and readers alike.
The article profiles Democràcia, a Valencia-based sibling-run design studio founded by Marta and Javi Tortosa. Known for their bold, concept-driven identities and editorial projects, the duo’s work spans cultural and creative sectors, including projects for Cotec, NEO2, and Aceituna de España. Their design philosophy balances narrative and form, drawing inspiration from midcentury art and fashion influences.
Systems Studio created the identity for 'Less But Better,' an exhibition at Isetan Shinjuku celebrating Dieter Rams’ iconic designs for Braun and Vitsœ. The London-based studio used Helvetica Now and a modular visual system inspired by Rams’ minimalist principles. Despite COVID-19 restrictions, the team collaborated remotely with Isetan to deliver a cohesive and elegant exhibition experience.