Dan Flynn
Creative Director
Studios:Standard Projects
Quotes
“There was a clear need for institutional positioning. The brand needed to signal permanence, scale and maturity.”
“At the most fundamental level, the logo should feel like it belongs to a company whose value proposition is built on speed and time.”
“The goal was to create a system where time is felt, even if you can’t immediately articulate why.”
“The thought came from understanding how Microdot works.”
“The discipline is in service of expression, not in opposition to it.”
“The best details are the ones that make you feel something even if you can’t explain why.”
“The collaboration felt more like working with fellow practitioners than a traditional client relationship.”