Designer
I think the most valuable thing I've learned at Studio Dumbar is developing that personal style.
When the typographic form is big and placed in public space, it comes to life.
The Brand Identity features OFFCUTS’ latest publication, Poster Archive 200 (PA200), a carefully designed book by Harrison Marshall that preserves 200 experimental posters from designers worldwide. The project emphasizes minimal typography, vibrant accents, and tactile materials to celebrate the ephemeral art of poster design. Collaborating with Northend and G . F Smith, the book showcases thoughtful craftsmanship and interviews with notable designers.
The Brand Identity interviews Dutch designer Daan Rietbergen about his transition from Studio Dumbar to launching his own independent practice in Utrecht. He discusses his personal typographic projects Nespor and Vimeto, his first freelance identity for De Utrechtse Boekenbar, and his evolving approach to geometry and structure in design. The conversation highlights his balance between commercial work and personal experimentation.
The Brand Identity interviews Ryan McGill, founder of Two Degrees Creative, about the platform’s mission to unite the creative industry in addressing climate change. Their first initiative, Recycle(d), invites designers worldwide to reinterpret Gary Anderson’s iconic recycling symbol through an open brief on Instagram. The project highlights the creative community’s role in promoting sustainability and influencing positive environmental change.
The Brand Identity features the visual identity for De Utrechtse Boekenbar, a small independent bookshop in Utrecht, designed by Dutch designer Daan Rietbergen. The identity uses a clean sans serif typographic approach with a blue, red, and white color palette, reflecting the shop’s focus on art books and local culture.