Con McHugh
Illustrator
In their own words
They had the voiceover locked, but very little else. I had the freedom to explore how Max looked and how he moved. We wanted him to feel ridiculously cool, not just a talking shoe.
I'd never been one to avoid drawing hands, but I hadn't exactly drawn thousands either. We experimented with floating hands, gloved hands, and morphing hands.
It was the first time I'd done anything like this, and the thought of it made me pretty nervous.
The goal wasn't to make something polished and beautiful but to have fun and hope that joy showed through.
Sometimes, saying yes to something terrifying leads to the best kind of chaos.
Articles & interviews
- Cubic helps the Woodland Trust rally its people around a renewed brand mission
Design studio Cubic partnered with the Woodland Trust to create 'Us', an internal campaign aimed at reconnecting staff with the charity’s brand mission. Through illustration, animation, and a printed book, the project simplified brand strategy and encouraged collective ownership among employees. The initiative has strengthened internal understanding and is being used as an induction tool for new staff.
- Con McHugh Animates On's Cloudboom Max with Playful Animation
Illustrator and animator Con McHugh collaborated with performance brand On to create a playful frame-by-frame animated campaign for the Cloudboom Max running shoe. The project combined hand-drawn 2D animation with 3D renders by TwoMuch Studio, resulting in a charming, character-driven spot. The article explores McHugh’s creative process, his approach to imperfection, and his distinctive rhythmic style.
- Studio Morfar Strikes Chord with Purpose Talent's Vibrant Rebrand
Creative Boom features Studio Morfar’s rebrand for New York consultancy Purpose Talent, which transforms the company’s identity into a jazz-inspired, expressive visual system. The Copenhagen studio used dance and music metaphors, lively illustrations by Con McHugh, and playful typography to reflect the brand’s human-centered mission. The result is a soulful, personality-driven identity that celebrates individuality and joy in work.