Christian Bielke
Founder, Designer
In their own words
We’re proud to say there hasn’t been a significant deviation from the core concept and idea.
Balancing costs versus quality in materials, production and printing was a constant struggle.
Creating such a conceptual solution almost four years ago and then seeing it work when you visit the house is fantastic.
We wanted a look between something analogue and digital.
Sometimes you just come across a typeface that is so weird and has so much identity that you just want to find a project to use it on.
We wanted the whole concept to feel very welcoming and warm, without it being funny.
These are weird times, but all of us being in the same boat helps. We’re all in it together.
Articles & interviews3
- Bielke&Yang’s evolution and stewardship of Sommerro have led to exciting explorations of genre
The article profiles Oslo-based studio Bielke&Yang’s ongoing brand identity work for Sommerro, a hotel under Nordic Hotels & Resorts. Founder Christian Bielke discusses the evolution of the identity, the creation of a bespoke Art Deco-inspired typeface with Bobby Tannam, and collaborations with Greco Deco and Bendik Kaltenborn. The project expanded into sub-brands and naming systems while maintaining a cohesive visual language.
- Bielke&Yang gives The Vandelay a Seinfeld-inspired restaurant identity
Oslo-based studio Bielke&Yang created a Seinfeld-inspired brand identity for The Vandelay, a restaurant founded by Esben Holmboe. The design combines nostalgic diner aesthetics with modern sensibilities, featuring warm red and off-white tones, playful illustrations by Ryo Kaneyasu, and expressive typography using ToY and Founders Grotesk. The result is a welcoming and characterful identity that balances humor and sophistication.
- WORKING FROM HOME with Oslo-based studio Bielke&Yang