Charlotte Carnegie-Brown

The core concept behind the Audrey’s rebrand is a thoughtful evolution that honours the brand’s rich heritage, longstanding tradition of craftsmanship and premium quality while inviting a new generation to share in the joy of truly handcrafted British chocolate.

We wanted to echo the sensibility of Audrey’s early visual language, so we introduced expressive typographic flourishes that speak to their historic script logos.

With Audrey’s, we wanted to flip that script. Rather than designing something austere or untouchable, our focus was on creating an identity that feels inviting and celebratory – a visual feast that welcomes you in.

For us, luxury isn’t about making something feel out of reach; it’s about making everyday moments feel special for everyone.

Retro-futuristic design explores the contrast between the past and the present. Collider is a brand encouraging a change in an age-old mindset and our relationship with drinking alcohol, and so, the approach seemed fitting.

The ’80s was a time of technological advancement, vibrant nightlife, positive mindsets and attention-grabbing design. Collider’s maximalist yet structured aesthetic seeks to embody these attitudes.

The space age, generally, has an optimistic and adventurous feel to it. We were inspired by this and delivered an imaginative and humorous voice and look, without totally losing sight of planet earth.