Charles Desmarais
3d Artist · Other
Articles & interviews
- Hayley Lim turned 60+ explorations into Estelle Metalworks’ identity
Designer Hayley Lim created a brand identity for Montreal-based Estelle Metalworks, drawing inspiration from the form and function of a machine screw. The system explores the tension between curves and edges through typography, photography, and motion, resulting in a cohesive yet flexible visual language. Collaborations with Raphael Ouellet, Charles Desmarais, and Eren Kapaklili helped bring the identity’s tactile and architectural qualities to life.
- Nouvelle Idée Co-Owns and Designs Unique Montreal Sandwich Shop
The Brand Identity features Nouvelle Idée’s self-initiated branding for Renzo Sandwich, a new Montreal deli co-owned by creative director Justin Daoust. The identity blends hand-drawn warmth with utilitarian typography and a colour palette inspired by Quebec’s sporting culture. Through thoughtful design and collaboration, the project captures the spirit of a neighbourhood institution.
- Deux Huit Huit’s identity and packaging for crisps brand Miett celebrates Quebec with 70s nostalgia
Deux Huit Huit developed a nostalgic, 70s-inspired brand identity and packaging for Quebec-based crisps brand Miett, created by Aviateur Farm. The design combines playful illustration, retro typography, and bilingual packaging to celebrate local produce and the region’s culture. The project uses three distinct typefaces and a colourful, whimsical aesthetic to stand out in the snack market.