Carlos El Asmar
Creative Leader · Founder
In their own words
It is easier to lead people and be in a professional setting when emotions are not there. Yeah, because emotions get messy. So you have to be willing to sacrifice a little comfort zone. Right for the well-being of the whole team.
To follow your heart requires vulnerability. Being vulnerable is about opening your heart, about embracing the possibility of being hurt, and this is a sign of courage. To follow your heart is not about being weak but truly strong, contrary to what many people might commonly think.
Ours is a context that requires fast ongoing learning extracted from confronting and digging into failure, challenges, and setbacks. All of which are valuable sources of information that drive innovation, problem-solving, and creativity.
I saw too much brilliance being compressed into categories that were too small, too generic, too disconnected from the true complexity of the craft.
No platform stays vital by becoming closed. No standard stays meaningful by becoming static.
Articles & interviews
- **Premiere: Fluent Studio’s “The Chase” Explores AI and Mindset**
Motionographer premieres 'The Chase,' the opening titles for Digital Design Days 2026, created by London-based Fluent Studio under creative director Remy Williams. The film explores the tension between fear and opportunity in the age of AI through a metaphorical chase between predator and prey. The piece features nearly 100 names from the global digital design community and reflects on mindset and transformation in creative practice.
- **Heart-Based Leadership: Poetry or Business?**
The article, written by executive coach Marie Reig Florensa for Motionographer, explores the intersection of emotional intelligence and business strategy through the lens of heart-based leadership. It argues that leading from the heart fosters creativity, collaboration, and long-term profitability, challenging traditional notions of leadership as purely rational or hierarchical. Featuring insights from Carlos El Asmar and other experts, the piece positions empathy and vulnerability as essential strengths for modern creative leaders.
- OFFF Barcelona: More Mindset Than Festival
The Motionographer article, written by Carlos El Asmar, profiles Pep Salazar and the enduring philosophy behind OFFF Barcelona, a 26-year-old creative festival that has evolved into a global meeting point for motion designers and artists. Through an in-depth conversation, Salazar reflects on the festival’s history, challenges, and its role as a peaceful, human-centered space for creative exchange. The piece positions OFFF not just as an event but as a mindset that values openness, risk, and community.
- The Motion Awards X Mark a Bold New Era
Motionographer announces The Motion Awards X, marking the tenth anniversary of the awards program dedicated to motion design. Founder Carlos El Asmar reflects on the journey and introduces a redesigned website, community juror nominations, and two new distinctions: The Pulse and The Grand Jury Award. The initiative aims to expand recognition and deepen engagement within the motion design community.
- MOUVO 2026 Explores Space in Motion Design
Motionographer’s article announces MOUVO 2026, the eleventh edition of the Prague-based motion design festival organized by Oficina. The 2026 theme, 'Space', explores physical and digital environments through talks and performances at the Prague Planetarium and CAMP. The lineup includes artists and studios such as Julius Horsthuis, Kurzgesagt, Lucas Gutierrez, and Andstudio, reflecting the festival’s focus on interdisciplinary and immersive motion design.