Carlita
Founder, Musician
Articles & interviews3
- Frequency shapes Matchalita’s identity by LOTIPA and ImaginaryFriend
LOTIPA and ImaginaryFriend created the identity for Matchalita, DJ and artist Carlita’s high-grade ceremonial matcha brand. The collaborative system connects matcha’s energising qualities with music and nightlife through a flexible waveform device, expressive Japanese typography, and bold colour. The identity extends across packaging, merchandise, posters, social applications and motion.
- ImaginaryFriend reimagines Matchalita with nightlife-inspired matcha packaging
ImaginaryFriend created a nightlife-ready packaging refresh for MATCHALITA matcha. The identity pairs a stacked black wordmark and Japanese lettering with electric chartreuse, pink, and silver, using a waveform motif to connect tea preparation with founder Carlita's DJ and nightlife world.
- "Art Vinyl Awards Best Record Cover of 2023 to Rajni Perera"
Creative Boom reports that Toronto-based artist Rajni Perera has won the 20th Best Art Vinyl Award for her cover artwork on Hiatus Kaiyote’s 2024 album 'Love Heart Cheat Code'. The piece, exploring themes of divine femininity and rendered in a distinctive blue, topped a shortlist of 50 designs. Lulu Lin and Louis Browne took second and third place respectively, highlighting the continued cultural importance of album art in the vinyl era.