Carl Nas
Creative Director, Founder
Articles & interviews3
- Packaging for Tangent GC Organic Soap by Carl Nas Associates
BP&O features Carl Nas Associates’ packaging design for Tangent GC’s organic soap range. The project extends the brand’s minimalist typographic system originally created at Essen International, emphasizing sustainability through uncoated paper wraps and low-impact materials. The article praises the continuity, restraint, and conceptual alignment between product, packaging, and brand values.
- Tangent GC Organic Wash by Carl Nas Associates
BP&O features Carl Nas Associates’ packaging design for Tangent GC’s organic detergent range. The project extends the brand’s minimalist typographic system into bespoke bioplastic bottles, emphasizing sustainability and tactile design. The article highlights the studio’s long-term evolution of Tangent GC’s visual and material language.
- New Packaging: TGC x Stenerhag by Carl Nas Associates
BP&O features Carl Nas Associates’ packaging design for Tangent GC’s limited edition collaboration with Swedish artist Åsa Stenerhag. The project extends the brand’s minimalist identity into a tactile, colourful expression through hand-painted boxes celebrating new organic soap fragrances. The design balances the clinical precision of TGC’s typography with natural materials and artistic texture.