Carl Kronika
Managing Partner
In their own words
The goal was that you should almost smell the cardamom before you add anything to your cart.
Used sparingly, it becomes a signature rather than a background.
Our task was to give the vision language, colour and emotion.
We designed the 21st Europe brand to be a canvas, letting the Blueprints take centre stage and lead the story.
Articles & interviews2
- COPUS and Kontrapunkt create JUNO cookie brand and shop
Kontrapunkt created a minimal identity and packaging system for JUNO the bakery and its new Danish Butter Cookies line, using white paper, JUNO blue, a peacock mascot and Plantin MT Std. COPUS, working with Tommy Campbell, designed and built JUNO's first online shop in Figma and Framer, supported by photography from Fritz Buziek and short films that bring the Copenhagen bakery experience online.
- "PONDER Unveils Blueprint-Inspired Brand for Optimistic Future of Europe"
Copenhagen-based studio PONDER created a blueprint-inspired identity for 21st Europe, a new think tank founded by Kaave Pour. The identity uses deep blue tones, modular frames, and technical illustrations to evoke structure, optimism, and inclusivity. The project includes a full brand system, website, and communications designed to reimagine Europe's future through design-led collaboration.