The Brand Identity highlights Elisava’s Master Beyond Branding programme, developed with Folch, which expands branding education beyond visual identity to include scent, sound, and motion. The article showcases several student projects exploring emotional communication, digital ecosystems, civic participation, and identity systems. Director Paula López-Nuño explains how the programme redefines branding as a cultural and speculative practice.
The article spotlights Elisava’s Master Beyond Branding programme, developed with Folch, which expands branding education beyond visual identity to include scent, sound, and physical motion. It highlights several student projects exploring emotional communication, digital storytelling, civic participation, and identity systems. Programme director Paula López-Nuño discusses its experimental, speculative approach to redefining branding education.
Réplica created a vibrant, flexible identity for Miami music venue ZeyZey, drawing inspiration from Latin American screen-printing and record cover traditions. The design uses a limited-resource approach, bold color palettes, and a curated mix of typefaces to reflect the venue’s eclectic musical spirit. The result is a dynamic system that balances nostalgia with contemporary energy.