Creative Director
to build his brand from the ground up, one that would hold its own in the wine aisle and in the hands of those who celebrate differently.
Society De La Rassi (SDLR) is about inclusion, indulgence, and connection – a way to celebrate without compromise.
The uncoated paper stock adds tactility while the logotype is applied using thermography on top of the heat-stamped red portal, creating depth and contrast.
The best part about the work we do is getting people re-inspired.
We bring a unique balance of head and heart to every project.
Blurr Bureau created a refined brand identity and packaging system for Society De La Rassi, a new non-alcoholic sparkling wine brand founded by Steve Jackson. The design blends heritage-inspired craftsmanship with modern sophistication, featuring a bold red 'portal' mark, tactile materials, and premium printing techniques. Typography choices and color palette reinforce the brand’s Mediterranean roots and luxury positioning.
The Brand Identity interviews Blurr Bureau founder Jessica Dimcevski and Creative Director Caitlin Kennedy Bradley about their global studio’s philosophy of transparency, empathy, and balance between strategy and intuition. The discussion covers their expansion from Melbourne to New York, their collaborative bureau model, and their approach to branding projects across industries. They also highlight their female-led team, global network, and ongoing hiring efforts.