Ben McNutt
Founder, Creative Director, Executive Creative Director
In their own words
What if we designed an office like a boutique hotel?
It’s another way we manifest the tension in the brand between heritage and defiance.
We set out to make sure this campaign rang true on three levels — a real reflection of the athletes and the dynamics of the sport itself.
Articles & interviews2
- Strange Family turns Brooklyn live-work studio into boutique hotel brand
Strange Family transformed its Brooklyn live-work studio into a boutique hotel-inspired brand identity called Strange House. Led by Ben McNutt and Caroline Jones, the project blends heritage and irreverence through custom typography, a pigeon illustration, and a flexible visual system. The identity draws inspiration from New York’s character and the Chelsea Hotel’s creative legacy.
- "Study Hall Revitalizes Rowing for LA 2028 Olympics"
Study Hall created the ‘ALL IN’ campaign for USRowing ahead of the LA 2028 Olympics, focusing on the raw intensity and teamwork of rowing. Collaborating with strategy studio Strange Family, they developed a bold, honest visual identity using FK Screamer and Arizona Flare typefaces, black-and-white photography, and motifs inspired by oar motion and chain links. The campaign aims to modernize rowing’s image while honoring its heritage.