Bas Breugelmans
Co-Founder
In their own words
The enthusiastic, service-oriented team, together with a wide collection of design, makes sure that everyone discovers something special at De Klare Lijn.
We, therefore, chose an accessible, no-nonsense style that invites you to step inside.
We liked the idea that the ‘K’ is shaped like a classic chair.
We're positioning the brand as a curator of extraordinary flowers, who shares notes from her adventures with her fans.
Brick is bold and personal, which makes it stand out in materials and packaging.
The illustration amplifies the brand story... Odilia is a mysterious woman, travelling around the globe to find and collect the world's most extraordinary flowers.
Articles & interviews
- Gusmanson’s identity for interior design store De Klare Lijn is designed to make you feel at home
Dutch studio Gusmanson created a new brand identity and e-commerce platform for Leiden-based interior design store De Klare Lijn. The rebrand preserves the store’s character while introducing a bright, welcoming visual language inspired by its friendly atmosphere. The identity features a customised Centra No. 2 typeface and playful details that reflect the store’s furniture heritage.
- Gusmanson’s charming identity for Odilia balances expressive colour with typographic elegance
The Hague-based studio Gusmanson designed a vibrant and elegant brand identity for Odilia, a premium florist in De Kwakel. The identity combines expressive colors inspired by flowers with the bold serif Brick and pragmatic sans Graphik typefaces. Collaborations with illustrator Yara Ruby and photographer Joske Simmelink helped bring the brand’s adventurous and refined personality to life.