Arsh Raziuddin
Designer, Creative Director
Studios in coverage:Acacia
In their own words
I think it’s interesting that a big design firm wasn’t hired for this, and it was pretty hands-on and really a team effort for sure to make it happen.
I wanted it to feel like old sports memorabilia, city signage and the mayor’s collection all at once.
What we created feels like the mayor's version of the World Cup and there’s this vintage feeling to it, but it still feels fresh.
Design has played a role in New York where these symbols last. I would be honoured to be a part of a legacy that lasts or is remembered throughout the city.
Articles & interviews3
- Arsh Raziuddin discusses World Cup identity for NYC campaign
Arsh Raziuddin discusses her career and the ways her experience in editorial and book-cover design has informed her image-making practice. The Nicer Tuesdays talk focuses in particular on her identity for Mamdani’s NYC World Cup campaign, presenting design as a tool for creating community and common ground.
- Mouthwash Studio Rebrands Bonnie Clyde in a Shakespearean Identity World
It’s Nice That announces its third Nicer Tuesdays New York event of 2026, taking place on 15 September at the SVA Theatre in Chelsea. The programme features Mona Chalabi, Arsh Raziuddin, Tala Schlossberg and Special Offer founder Brent David Freany, covering data illustration, World Cup identity design, experimental animation and culture-led art direction.
- Mamdani’s NYC World Cup Campaign Draws From Local Visual Culture