Armin
Author
Articles & interviews
- Amazônia Reveals New Logo and Identity by Futurebrand
UnderConsideration’s Brand New highlights Futurebrand’s new logo and identity for Amazônia, a tourism destination brand from Brazil. The project introduces a proprietary typeface and illustration-driven visual system to evoke the region’s natural richness.
- Sanrio Games Unveils New Logo
UnderConsideration’s Brand New briefly announced a new logo for Sanrio Games, the gaming division of the Japanese entertainment company Sanrio. The post, authored by Armin, categorizes the project under entertainment and highlights the use of a rounded sans serif style in the new logo.
- Heavy Logo Wears the Crown
A short 'Linked' post on UnderConsideration’s Brand New site titled 'Heavy is the Logo that Wears the Crown,' authored by Armin on April 24, 2026. The article is a brief mention linking to an external design project, with no detailed commentary or visuals available to non-subscribers.
- Petoskey Area Reveals New Logo by PETERMAYER
UnderConsideration’s Brand New briefly spotlights a new logo for the Petoskey Area, a Michigan tourism destination, designed by PETERMAYER. The post is part of the site’s ‘Spotted’ category, offering a quick look at the before-and-after identity update.
- Unrivaled Sports Gets New Logo and Identity by Itch Projects
UnderConsideration’s Brand New briefly featured a new logo and identity for Unrivaled Sports, designed by Itch Projects. The post highlights the rebrand’s use of bold sans serif typography, extended letterforms, and a red-and-blue color palette inspired by sports iconography.
- Pickle Your Fancy?
A short 'Linked' post on UnderConsideration’s Brand New site titled 'Does this Pickle your Fancy?' was published by Armin on April 21, 2026. The article is a brief mention linking to an external design project, with full content available only to subscribers.
- Fyxer Gets New Logo and Identity by Red Antler
UnderConsideration’s Brand New briefly spotlights Red Antler’s new logo and identity for Fyxer, a software company. The post, categorized under 'Spotted', notes the rebrand’s use of orange and a folded wordmark style. It provides a quick visual comparison of the before and after logos.
- FOX Advertising Gets New Logo and Identity by Sibling Rivalry
UnderConsideration’s Brand New briefly spotlights the new logo and identity for FOX Advertising, created by Sibling Rivalry. The post notes the rebrand’s corporate context and highlights its use of blue and motion elements, but full details are behind a subscription wall.
- Brand New Posts “Oops, They Did It Again”
This short Brand New post titled “Oops, They Did It Again” is a linked news entry authored by Armin on April 20, 2026. The content is behind a subscription wall and does not include project details or visuals. It serves as a brief announcement or link rather than a full design review.
- IH/IF/IP/2026: Session Highlights and Sample Content
UnderConsideration’s Brand New published a detailed recap of the In-house In-focus In-person 2026 conference held in Chicago. The article highlights 16 sessions, showcases speaker photos, and credits collaborators for event visuals including illustrations, motion, and photography. It also announces registration for the 2027 edition in Dallas.
- Tostitos Debuts New Logo and Packaging by Pearlfisher
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.