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Written by Seth Rowden for BP&O Voices, this article explores the brand language and identity of Farmyard Frozen, a frozen meal spin-off from the Norwich restaurant Farmyard. Designed by UnitedUs, the branding uses playful, unpretentious language and bold hot pink visuals to make fine dining approachable and fun for a younger audience.
Brighton-based studio UnitedUs created a bold new identity for Farmyard Frozen, the frozen meal range from Norwich restaurant Farmyard. The rebrand uses electric neon colors, custom typography, and playful copy to challenge the dull image of frozen food. The project also extended to rebranding the restaurant itself, uniting both sides of the business under one expressive visual language.