Design Director · Designer
The emulsifier between the meeting of ideas, disciplines, people, community, and culture.
‘A lighthouse for local life’ is the brand idea born from the strategy process lead by Ramchandan.
I felt it would work to have a logotype that has an almost architectural presence and gravitas, much like I imagined Patch spaces to have on high streets around the UK.
Collectively we loved Linn’s style of illustration for its graphic and communicative qualities.
Project 3 Agency has rebranded Singapore’s ArtScience Museum with a new identity centered on the concept of convergence. The system features a custom typeface, dynamic grids, and a broad color palette inspired by the museum’s lotus-shaped architecture. The rebrand reflects the museum’s mission to unite art and science through expressive, adaptable design.
The article covers the rebrand of coworking company Patch by designer Ali Hanson, strategist Naresh Ramchandani, and verbal branding studio Opening Line. The new identity centers on the concept of a 'lighthouse for local life,' using FK Screamer, Plain, and Stanley typefaces, a warm yellow and dark blue palette, and illustrations by Linn Fritz to express community and warmth. The project aims to visually and verbally embody Patch’s mission of bringing work and community closer to home.