Alfie Wheatley
Content Designer · Designer
In their own words
The most successful illustrators now are acting more like creative directors.
The project became an exercise in experimental type layout as well as celebrating the ups and downs of the season in my own way.
Working on something purely for myself, with no brief or client in mind.
For the away loss against Crystal Palace, I intentionally used a typeface that’s difficult to read, so I wouldn’t have to be reminded of the result!
Articles & interviews
- Brands Reembracing Illustration in Advertising
The article explores the resurgence of illustration in branding and advertising, highlighting how brands like Selfridges, Nike, and TfL are embracing hand-drawn and mural-based campaigns. Through insights from creatives, agents, and illustrators, it examines why illustration remains a powerful yet underused medium and how it can differentiate brands in a photo-saturated market.
- Alfie Wheatley Turns Brighton's Season into Typographic Art
The article profiles London-based designer Alfie Wheatley and his self-initiated publication documenting Brighton & Hove Albion’s 2024/25 football season through experimental typography. Each match is represented by a unique typographic spread inspired by the opposing team, stadium visuals, and football culture. The project served as a creative outlet for Wheatley, blending his passion for design and football into a personal, expressive print piece.