Alexandre Arnault
Chief Executive
Articles & interviews3
- BP&O names top graphic identities of 2018
BP&O's Richard Baird selects its leading graphic identities of 2018, naming a 14-project shortlist and highlighting five projects in more detail. The featured work spans civic identity, whisky, luxury luggage, furniture and an art fair, with projects praised for combining strategy, visual concepts, typography, colour, materiality and print.
- New Brand Identity for Rimowa by Commission
BP&O’s feature on Rimowa’s rebrand by Commission explores how the studio created a timeless and cohesive identity for the luxury luggage brand. The project includes a new monogram, wordmark by Bureau Borsche, and illustrations by Yu Nagaba, combining craftsmanship, modernity, and emotional storytelling. The identity extends across packaging, retail, and printed materials, emphasizing material quality and subtle luxury.
- New Graphic Identity for Rimowa by Commission
BP&O reviews Commission’s rebrand for luxury luggage maker Rimowa, created in collaboration with Bureau Borsche. The new identity introduces a monogram, refined typography, and tactile materials that reflect Rimowa’s legacy of craftsmanship and modern utility. The project celebrates the brand’s 120th anniversary with a cohesive visual and material language across packaging and retail touchpoints.