Adam Clarke
Founder
Articles & interviews
- The clever way Standard Projects solved the paradox of branding invisible work
Creative Boom’s article by Tom May explores how Melbourne-based studio Standard Projects created a brand identity for London post-production studio Microdot. The identity draws from cinema’s technical language—edge codes, timecodes, and film grain—to make invisible post-production work visible without breaking its illusion. The result is a restrained, monochrome system that feels authentic to filmmaking while allowing Microdot’s work to shine.
- Standard Projects’ Microdot identity makes the invisible feel visible
Standard Projects created a cinematic and technically precise brand identity for London-based post-production studio Microdot. The identity draws from film production tools and visual language, balancing artistic experimentation with disciplined execution. Using a monochrome palette and Akzidenz Grotesk, the system captures Microdot’s ethos of making the invisible visible through subtle, immersive design.