Prague foundry founded by Martin Vácha. Visit Displaay →
Displaay typefaces credited by studios in their case writeups.
The Brand Identity · May 1, 2026
NAMENAME Creative Partners developed a long-term brand identity for Perpetual, a family office with roots in the Wilsdorf watchmaking legacy. The design uses repetition as its core concept, expressed through a modular pattern system, typographic precision, and editorial applications like The Bulletin magazine. The identity spans print, digital, and physical touchpoints, maintaining coherence through disciplined evolution over five years.
The Brand Identity · Apr 6, 2026
Belgian studio Braconnier has rebranded Masters Historic Racing with a new identity positioning it as a 'House of Icons.' The system features a five-star constellation, custom wordmark, and a typographic trio balancing heritage and modernity. The rebrand extends across merchandise, events, and film, transforming the motorsport brand into a cultural institution.
BP&O · Dec 4, 2025
BP&O features Studio NARI’s rebrand for digital fashion leader House of Blueberry, aimed at Gen Alpha and Gen Z audiences. The new identity introduces a vivid purple palette, animated wordmark, and expressive avatars to bridge gaming, social, and real-world spaces. The project reflects NARI’s strategic framework ‘Dare to Be’, emphasizing limitless expression and digital fluidity.
The Brand Identity · Nov 14, 2025
Studio Najbrt developed a flexible global identity system for Avenga following its merger with Qinshift. The Prague-based studio created a distinctive logo featuring a loop motif, custom typography in collaboration with Displaay Type Foundry, and 3D visual assets rendered in Blender. The project balanced global scalability with a unique, non-cliché aesthetic for the tech sector.
The Brand Identity · Oct 21, 2025
Displaay, the Prague-based type foundry, has launched a redesigned website and a new typeface called Serrif. The overhaul simplifies font licensing, introduces new tools like an Editor and Tester, and showcases playful illustrations by Martin Groch. Serrif, designed by founder Martin Vácha and team, complements their sans serif Saans, offering a neutral, versatile serif family with 42 weights and three variable axes.
The Brand Identity · Mar 7, 2025
The Brand Identity’s article by Poppy Thaxter highlights five standout sans serif typefaces—Neue Montreal, ABC Favorit, Aeonik, Roobert, and GT America—showcasing how they’ve been used across various branding projects. The piece references multiple studios and designers who have applied these fonts in identities spanning fitness, real estate, fashion, and technology sectors. It celebrates the versatility and enduring appeal of sans serif typography in modern brand design.