Ragged Edge developed an inclusive and energetic brand identity for community-powered cycling insurer Laka. The rebrand draws inspiration from vintage cycling culture while emphasizing community and accessibility. The identity features a custom logotype, vibrant patterns, and a confident tone of voice that challenges traditional insurance stereotypes.
The Brand Identity interviews designer Mark Bloom about launching his new London-based type foundry, CoType, after seven years of planning. Bloom discusses his journey from graphic design to type design, the creation of his first fonts, and the development of CoType’s initial catalogue of four typefaces. He also shares insights into his design process, inspirations, and future plans for the foundry.
