Bruce Mau Design (BMD) developed the brand platform, positioning, narrative and a fully bilingual visual identity for Zayed National Museum, working with the Abu Dhabi Department of Culture and Tourism. The identity includes a logo intended to signify the weaving together of the Emirates and their histories, alongside a palette, typography, photographic style and icon design. BMD also created a flexible special-exhibition palette drawn from exhibition artefacts, applications including programmes, invitations and billboards, and a children's sub-brand.