Colt rebranded Yotel to reconnect the hotel with its founding idea of delivering high-quality comfort through compact, smart design. The identity combines a witty tone of voice, dynamic rendered logo treatments, and the bespoke Yotalic typeface across sub-brands, mobile touchpoints, print, advertising, and wayfinding.
COLT reimagined Yotel’s brand identity to better express its philosophy of smart design and high-quality comfort in compact spaces. The refreshed identity introduced a witty tone of voice, dynamic visuals, and a custom typeface that unified Yotel, Yotel Air, and Yotel Pad under one cohesive system.