Ony developed a refreshed brand identity for Yandex.Taxi, focusing on functionality, visibility, and adaptability across both digital and physical environments. The new design system introduced a simplified vehicle livery with distinctive color blocks forming a 'T' symbol, improving recognition and efficiency while maintaining the brand’s human and practical essence.
The project involved reimagining the visual language of Yandex.Taxi, the largest ride-hailing service in Russia and the CIS. The goal was to create a sense of a comfortable, accessible future through a clean and functional design system applied across vehicle livery and digital touchpoints.