Xocoyo
Design work for Xocoyo, collected from the studios behind it.
- Design cases
- 4
- Studio
- 1
- Latest work added
- Mar 2025
- Packaging 2
- Print Design 1
- Product Design 1
Design cases by studio
Luminous Design Group (4)
- Product Design for Xocoyo HORECA Mug
- Luminous Design Group reimagined a utilitarian mug for Xocoyo, drawing inspiration from Aztec architecture and its iconic stepped forms. The result is a matte dark ceramic cup with a wooden base and angular handle, merging ancient cultural references with modern geometric precision.
- Packaging Design for Xocoyo Mug Collection
- Luminous Design Group created packaging concepts for Xocoyo’s mug line, exploring two distinct design studies. The project focused on presenting the brand’s playful and contemporary aesthetic through refined structural and visual packaging solutions.
- Catalogue Design for Xocoyo Hot Chocolate
- Luminous Design created a flavour catalogue for Xocoyo that celebrates the Aztec emperor’s passion for chocolate. The design employs a minimal black and gold palette complemented by playful geometric illustrations that evoke the richness and elegance of the drink.
- Packaging Design for Xocoyo Chocolate Drink
- Inspired by the Aztec emperor Moctezuma Xocoyotzin II and his devotion to chocolate, Luminous Design Group created the name and visual identity for Xocoyo. The packaging design draws from brutalist architecture and geometric motifs from 13th-century South America, centering around the bold letter X as a symbol of strength and divinity.
