Found Studio created a series of CG films and brand assets for Xeros, a company developing sustainable laundry technologies. The animations visualize microscopic water and fibre interactions, highlighting the environmental impact of Xeros’ filtration and care systems.
Made Thought partnered with Xeros to redefine how the company communicates its purpose of reducing the environmental impact of clothing. Through workshops and a concept centered on 'making the invisible visible,' the team developed a clear, human, and data-driven visual language that highlights Xeros’ innovative water-saving and microfibre-reducing technologies.