World Gold Council
Design work for World Gold Council, collected from the studios behind it.
- Design cases
- 3
- Studio
- 1
- Latest work added
- May 2025
- Campaign 3
Design cases by studio
AKQA (3)
- Immersive Documentary Series for World Gold Council
- AKQA created 'The Golden Thread', a five-part documentary series and interactive digital experience for the World Gold Council. Combining virtual production, real-time 3D environments, and expert storytelling, the project explores gold’s influence across science, art, and technology. The campaign elevated gold’s relevance beyond investment, achieving millions of views and significant engagement worldwide.
- Integrated Campaign for the World Gold Council
- AKQA partnered with the World Gold Council to create 'Meet the Auburns', a multimedia campaign that repositions gold as an accessible investment for everyone. Through a series of films, radio spots, and a digital experience, the campaign introduces a relatable family to demystify gold investing and connect with a broader audience.
- Film Campaign for the World Gold Council
- AKQA created 'Meet, The Economy', a cinematic campaign for the World Gold Council that personifies the global economy to advocate gold as a modern, reliable investment asset. Through a trilogy of films, the campaign blends storytelling, symbolism, and visual richness to reframe gold’s role in a contemporary financial landscape.
