Wine College Season 1 transformed wine education into an accessible, entertaining metaverse event hosted in Gather Town. Built around a new-student orientation concept, wine recommendations by zodiac sign, and interactive content, the event attracted 3,500 preregistrations in three days and generated more than 1,000 pieces of participant-driven content.
Wine College is a campus-inspired community that makes wine culture more approachable for beginners and experienced enthusiasts alike. Its redesigned identity supports simple, enjoyable wine experiences and encourages wine as part of everyday life.