AKQA collaborated with Wild Turkey and Matthew McConaughey to create 'Wonder What If', a global campaign celebrating curiosity and exploration. Through self-directed short films and inventive storytelling, the project reimagines bourbon’s spirit with a blend of Kentucky tradition and Texas character.
Pearlfisher revitalized Wild Turkey 101’s packaging to celebrate its heritage while appealing to a new generation of whiskey drinkers. The redesign balances authenticity and modernity, highlighting the brand’s craftsmanship and bold character through refined visual cues and premium detailing.