AKQA developed 'Destination France', a social campaign for Waze to reposition the navigation app as an everyday co-pilot for French drivers. By leveraging community insights, playful illustrations, and culturally relevant content, the campaign encouraged users to engage with Waze beyond long trips and integrate it into their daily commutes.
Buck created an energetic and colorful video for Waze to celebrate the company’s 2019 achievements and set the tone for 2020. The piece takes viewers on a visual journey that reflects Waze’s community-driven spirit and forward momentum.