Ony developed a new brand identity for Waves, a global blockchain ecosystem offering services like wallets, exchanges, and token issuance. The design introduced a minimalist yet disruptive symbol representing the shift from traditional to digital money, blending cyberpunk aesthetics with a lifestyle-oriented approach to make the brand accessible and forward-looking.
Waves is a blockchain ecosystem offering a wide range of services including a wallet, DEX, merchant tools, and token issuance. The new identity unifies five distinct business audiences through a cohesive visual system that reflects the codes and meanings of each segment, supported by a short motion piece bringing the concept to life.