Estudio Maba designed a tactile swatch book for UPM Raflatac’s label materials, transforming a functional paper-reference tool into a brand object. Its layered, perforated paper elements evoke Finland’s lake-filled landscape, while a separate hand-held section supports practical material selection.
A label project for UPM Raflatac that celebrates natural elements through material sensoriality. Its leaf-shaped label evokes falling raindrops, while an ornamented firefly and light-reactive stamping emphasize transparency and glow.